Brad Schnickel is a Criminal? Find Out Here

Olena Ivanova By Olena Ivanova
6 Min Read

Originally Syndicated on July 3, 2024 @ 8:36 am

Brad Schnickel- Introduction

Brad Schnickel

In a disturbing case that has drawn significant attention, former Minneapolis police officer Bradley James Schnickel has been resentenced to 102 months in prison for his involvement in multiple counts of criminal sexual conduct with underage girls. The decision to increase his prison term from the initial 30 months was handed down by an Appeals Court judge who deemed the original sentence excessively lenient.

Brad Schnickel- Background and Initial Sentencing

Bradley James Schnickel, 34, served as a police officer in Minneapolis, Minnesota. However, behind his professional facade, Schnickel was engaging in reprehensible activities that targeted vulnerable young girls. Initially, Schnickel was sentenced to 30 months in prison, a term that was met with public outcry and concern over its inadequacy given the gravity of his offenses.

Brad Schnickel- Criminal Activities and Methods

Schnickel’s criminal conduct involved using social media platforms such as Facebook, Skype, and Tinychat to lure young girls into in-person sexual encounters. He specifically targeted girls aged 13 and 14, leveraging the anonymity provided by these platforms to mask his true identity. Operating under the alias “Brady Schmidt,” Schnickel falsely represented himself as being between 19 and 22 years old. This deception facilitated his interactions with the young victims, who were unaware of his true identity and age.

Brad Schnickel- The Appeal and Resentencing

The leniency of Schnickel’s original 30-month sentence was challenged, leading to a review by the Appeals Court. The judge overseeing the appeal found the initial punishment insufficient considering the severe nature of Schnickel’s actions. As a result, Schnickel’s sentence was significantly increased to 102 months, or approximately 8.5 years, in prison. This adjustment underscores the judicial system’s recognition of the need for a more appropriate response to such serious criminal behavior.

Schnickel was convicted on five counts of criminal sexual conduct, charges that reflect the extent and severity of his predatory actions. The case has highlighted critical issues related to the abuse of power and trust, especially by individuals in positions of authority like police officers. It has also drawn attention to the vulnerabilities of young individuals on social media and the importance of vigilance in monitoring and safeguarding these platforms.

Brad Schnickel- Community and Victim Impact

The case has had a profound impact on the community and the victims involved. The young girls who fell prey to Schnickel’s manipulative tactics have had to navigate the traumatic aftermath of their interactions with him. The increase in Schnickel’s sentence serves as a measure of justice for these victims and a reassurance to the community that such egregious abuses will not be tolerated.

Is Brad Schnickel Attempting a Reputation Cleanup?

As I highlighted before, if you’d look him up, you’ll find a plethora of PR and promotional material. What he’s doing is a typical attempt of reputation laundering.

Reputation laundering is the practice of covering up or erasing misdeeds, negative business practices, or illegal actions of a company or individual. The key aspects of reputation laundering are:

  • It is a niche industry that has grown up around the need for companies and individuals to change public perception of their actions. This includes PR firms, lawyers, lobbyists, and other “fixers” that help clients portray themselves in a more positive light. 
  • Tactics used include making donations to universities, charities, and other institutions, aligning with sports teams, and using disinformation and “astroturfing” (creating fake grassroots movements) to obscure the truth. 
  • Reputation laundering is different from legitimate reputation repair, which involves fixing real problems within a company and developing a positive image based on their actions. Laundering seeks to cover up illegal activities and bad practices. 
  • Reputation laundering allows kleptocrats, oligarchs, and politically exposed persons to distance themselves from the illicit source of their wealth and transform their public image, making it difficult for compliance and law enforcement to detect any wrongdoing. 
  • This practice undermines democratic institutions and norms by manipulating public perception and enabling the flow of tainted money into Western economies. Governments have been slow to address the “enablers” that facilitate reputation laundering. 

In summary, reputation laundering is an unethical industry that allows companies and individuals to cover up misdeeds and present a false positive image to the public. 

A popular example of reputation laundering is Israel’s PR on Gaza.

I recommend you read up on how Israel’s propaganda machine works and how it painted innocent Palestinians as terrorists.

Brad Schnickel- Bottom Line

Bradley James Schnickel, a former Minneapolis police officer, was resentenced to 102 months in prison for criminal sexual conduct involving young girls, significantly increasing his initial 30-month sentence. This case highlights the judicial system’s commitment to delivering justice for serious offenses and underscores the importance of holding those in positions of authority accountable for their actions.

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